What exactly are these services?
One of the most sought after content marketing tactics, guest posting is used to gain website traffic, increase brand exposure, and improve ranking in SERPs. Blogger outreach, on the other hand, is all about identifying and reaching out to high-quality websites to guest post so that you can get endorsed by the leaders in the domain and connect with their audience base as well.
Usually, guest posting and blogger outreach services are provided in conjunction, but you can opt for both of them individually as well. Apparently, both the services are inclined towards securing high-quality editorial backlinks for your business website.
How do these services benefit you?
Guest Posting can help increase your brand exposure in front of the right audience, and bring in conversion-oriented traffic through unidirectional links. However, to be able to fetch these links, you need to outreach blogs that accept guest posts in the first place. This is where you need blogger outreach as a service.
Blogger outreach helps make connections with influencers and authoritative blogs across your industry. This is vital because even a single mention on their blog can bring a significant improvement in your website’s SEO.
Some of the benefits that this strategy offers are listed below:
- It helps improve organic and referral traffic
- It helps you grow as a brand
- The traffic you receive is qualified, which makes it more likely to convert
- More leads help you generate more revenue and grow your business